Video commercials are definitely not a piece of cake. The immense production costs make it a tough business, but when you think about the advantage you might gain over your competition, the risk is tempting. Each and every day is a constant fight for clients. The rivalry is fierce, competition is big. If you don’t want to be devoured by sharks, you have to be creative. Innovate, think outside the box. In the search for inspiration, the best thing to do is observe greats and see how it’s done.
French fashion house Balmain recently pulled out the big guns. On July 29th, Kanye West uploaded a music video to his song Wolves from this year’s album The Life of Pablo. In a creation process, American rapper cooperated with Balmain’s designer Olivier Rousteing. The main dish is still the clip, Balmain’s unique clothing is merely a background to some impressive artistic work. There are no strict rules when it comes to adjusting your campaign correctly, but more often than not subtlety is the way to go. Otherwise it is sometimes hard not to get tangled in corny catchphrases and boring stories. The fact that there are some familiar faces in the video certainly doesn’t harm, too. Apart from Kanye West, his wife Kim Kardashian and Australian singer Sia star in the iconic clip, as well as many others. While we are at the topic of recent stuff, check out Kenzo’s video campaign. We wrote about it here.
Here’s mentioned 360° trailer:
It’s not a secret that during Super Bowl halftime the commercials are most expensive. After all, statistics show that NFL final is by far the most watched TV broadcast by Americans (according to Nielsen Rating).
Cost of a thirty second long commercial exceeds five million dollars! You have to make each moment count. There is no room for error in that kind of an enormous investment.
Almost every single one of those halftime ads are worth checking out. Variety of ideas and implementations of those ideas is remarkable. If you want to know what it’s all about, watch this Honda’s commercial. Really funny stuff! Shows you different kind of an approach than previous examples. Well thought out comedy is often an effective way to interest your potential clients.
In the world of marketing there are no strict rules. That is why many brands combine Internet and TV commercials. For a huge NBA fan, such as myself, the perfect examples are basketball related ads. One of the most active brands in that area is Foot Locker. They always come up with some great ideas to create a fantastic commercial. Last month the brand uploaded another one of those starring NBA champion Kyrie Irving. Outstanding work. Combination of popular trends (faceswap) with a funny sketch and a Cavaliers’ star, proved to be a real buzz-maker.
I failed over, and over, and over again in my life. That is why I succeed.
…also used as a motto in a famous Nike campaign 😉