Social Media Monitoring – Lesson 2

Posted on Posted in BrandSpy, Marketing, Monitoring, Social Media

Draw the right conclusions about your competition

It is nice to have valid competition – it pushes you to do better.

Gianni Versace

The best way to get as many valuable information as you can about competition is using ‘Compare Project’ function in BrandSpy. It allows you to see in which areas other brands conduct more effective communication, which triggers greater users’ engagement. Also, it helps you to get to know better profiles of your potential customers and based on that configure the most effective and efficient marketing campaigns.

Compare your numbers of mentions and their range. Also analyze how many different interactions those statements generate. Likes, comments and shares represent value of content.


Content is king! – finding out which content is the most interesting for your audience lets you create the most engaging communication


One of the ways to find engaging content is to focus on charts when blue one (number of results) is below the black one (reach). Let’s click to view “Share” chart and find out…


And here we have our hot spot. Now the last thing you have to do is to check out what content creates this engagement.

By analyzing competition’s content and communication strategy you’ll be able to draw the right conclusions and constantly learn from their ups and downs. Never repeat mistakes, which others already did.

Personally, I feel that a company which looks at problems of other companies and learns from their mistakes is a successful one.

Dilip Shanghvi – founder and managing director of Sun Pharmaceuticals

By comparing communication channels you are able to adapt your entire marketing strategy to dynamically changing online trends and thanks to that efficiently choose priorities. In that way you will always be a step ahead of your competitors.

Stay committed to your decisions, but stay flexible in your approach.

Tony Robbins- American motivational speaker, personal finance instructor and self-help author


BrandSpy also gives you access to detailed information about your target group. Compare your data with competition and learn. For example, sometimes it’ll show that you have to engage younger customers more and focus on communication with them. This rule extrapolates on other data sets like: occupation, level of education and gender.

As you can see this complex analysis gives you priceless and valuable information, which are convertible to marketing strategies with higher conversion.



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