Draw the right conclusions about your competition It is nice to have valid competition – it pushes you to do better. Gianni Versace The best way to get as many valuable information as you can about competition is using ‘Compare Project’ function in BrandSpy. It allows you to see in which areas other brands conduct […]
When it comes to communication with customers via social media channels the key is flexibility. Users expect from companies to stay close to them and support. In social media right now this is more than only marketing and advertising, but customer service too. You have to remember that this is not added value, it is […]
Draw the right conclusions about your brand Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. Simon Mainwaring […]
It is a known fact, that nowadays almost every industry’s growth is connected with new companies appearing in the market. In this highly competitive environment it’s very hard to develop new business as well as keep grounded position for bigger brands. Fight for customers is on and the battlefield is the Internet, especially Social Media. […]
There is no doubt, that even the best and most armed monitoring tools are useless without a qualified analyst. It works both ways. The best analysts without right tools are like SEALs soldiers without guns. Very often users gain a lot of different data and charts generated by some tool, but they haven’t got any […]
Nowadays approach to marketing is constantly evolving. This is a result of three main factors. First of them is that marketers have more and more tools to implement their marketing strategies. Second factor is based on growing knowledge and self awareness among consumers about their needs. Last but not least factor, which is the biggest […]
24 February 2016 was a very important day for industry monitoring. Facebook instead of one single button ‘Like’, implemented six different reactions: ‘Like’, ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’, ‘Angry’. Our first thought was ‘this is a big challenge for us’. Facebook threw down the gauntlet and we decide to pick it up. Our IT team was […]
Take a moment and get to know why BrandSpy can be the best tool for you, to monitor the Net for searching for information about your company, competition and potential clients. Let’s get started!. The Internet, especially social media, is a constantly growing information flow. Information, which in the right hands, can have incredible potential […]